Rashed Belhasa is one of its most popular young names. He is seen using his nickname on YouTube Money Kicks. Sneaker culture and luxury vlogging were his way to fame. It’s not only his emphasis that’s amateur, but it’s also his boxing. Rashed belongs to the Belhasa family, which holds a large diversified portfolio of the Belhasa Group. Saif Ahmed Belhasa, head of a multi-billion-dollar business empire, is his father. As of 2026, this article includes his biography, career highlights, and his family’s business ties.
Quick Overview
| Attribute | Detail |
|---|---|
| Full/Given Name | Rasheed Saif Belhasa |
| Known As | Money Kicks |
| Date of Birth | January 5, 2002 |
| Birthplace | Dubai, United Arab Emirates |
| Nationality | Emirati |
| Father | Saif Ahmed Belhasa (Chairman, Saif Belhasa Holding) |
| Mother | Sarah Belhasa |
| Siblings | Abdulla and Mayed Belhasa (professional footballers) |
| Education | International School of Arts and Sciences, Dubai |
| Known For | YouTube (“Money Kicks”), sneaker culture, KA-1 apparel brand, amateur boxing |
| YouTube Subscribers | Over 3.8 million (as of 2026, per channel data) |
| Pro Boxing Record | 0-1-0 (Tapology, as of February 2024 fight) |
| Business Ventures | KA-1 streetwear brand, Sprayground backpack collaboration |
Who Is Rashed Belhasa (Money Kicks)?
Rashed Belhasa is an Emirati, born in Dubai, content creator, entrepreneur, and amateur boxer who gained fame as a teenager on his YouTube channel “Money Kicks” by posting videos of his sneaker collection. He is the son of Saif Ahmed Belhasa, founder and chairman of Saif Belhasa Holding (also known as Belhasa International Group), a Dubai-based conglomerate that operates in the automotive, real estate, travel, security, and general trading sectors, according to the biography site TheCityCeleb.
Career Timeline: From Sneaker Kid to Emirati Media Entrepreneur
| Year | Milestone |
|---|---|
| 2002 | Born January 5 in Dubai to Saif Ahmed Belhasa and Sarah Belhasa |
| 2013 | Launches “Money Kicks” YouTube channel, starting with sneaker showcases |
| 2017 | Recognised by regional media (Stardust) as one of the Middle East’s youngest influencers |
| 2018–2020 | Channel expands into luxury car content, travel vlogs, and celebrity “Sneaker Talk” episodes |
| 2022 | Reports a ransom-style kidnapping threat during a London trip, covered by Khaleej Times and Arabian Business |
| 2024 | Records a professional boxing bout (result: loss), per Tapology fight data |
| 2026 | YouTube channel surpasses 3.8 million subscribers; continues boxing and lifestyle content |
Early Life and Family Background
Born in Dubai, Rashed Belhasa’s family already had a history in the business world, given that his father, Saif Ahmed Belhasa, was a businessman. TheCityCeleb’s biography profile states that he is the third of four brothers; his older brothers, Abdulla and Mayed, are professional footballers in the UAE. Rashed grew up in Dubai and went to the International School of Arts and Sciences.
Rashed’s background, which was set in a family environment connected to a big business conglomerate, gave him his first taste of entrepreneurship, the luxury lifestyle, and media attention,n all of which have influenced his own YouTube videos. His family also had a private zoo at their home that welcomed international celebrities such as footballers Cristiano Ronaldo and Lionel Messi, and singer Nicki Minaj, says Gulf Good News.
Money Kicks YouTube Journey
In 2013, Rashed started his vlog, “Money Kicks,” at the age of 15. Initially, the channel gained its audience through sneaker shows – Rashed reviews and unboxes a collection of rare and expensive sneakers. The Channel History has done its own hype and celebrity interview with him, complete with quotes from his ‘Sneaker Talk’ segment,t where he brought such names as Wiz Khalifa, Tyga, DJ Khal, ed and Meek Mill to speak about sneaker culture on camera.
The reason YouTube was important to his success: YouTube’s long-forms allowed Rashed to create a series of his own, “Sneaker Talk,” a brandable format that has been recurring, much like how early short-form YouTubers were able to transition into a media business, not just a viral video. Whereas other rich kid social media accounts of the time were just that, this was the difference.
The form of the channel later evolved to include luxury car reviews, travel vlogs, and a peek into his family’s life. Money Kicks has amassed more than 3.8 million subscribers on its YouTube channel as of 2026, while a previous Instagram account with a following of more than 2 million (as reported by Arabian Business in 2022) and a parallel account on TikTok show how he has also built a large following on the platform with over 539,000 followers documenting his life and boxing updates.
The youngster’s success secured his place as one of the youngest influencers in the Middle East, as reported by the regional media as early as 2017, while he was still in his teens.
Business Ventures: KA-1, Sprayground and Beyond
Rashed has developed businesses with his own brand name and not under the umbrella of his father. KA-1 is a streetwear company he founded that sells t-shirts, hoodies, denim, and caps for his young, fashion-savvy community, a clear commercial spin-off of the sneaker and streetwear culture that his channel has fostered. He has also collaborated with the American accessories brand, Sprayground, on a co-branded backpack collection, another step into fashion accessories, reaching out to Sprayground’s existing youth-culture base in America.
The ventures are a symptom of a widespread trend among second-generation family business leaders in the Gulf to create a personal brand, separate from yet within the family empire, via media. Whereas his father’s core holding company was more of a B2B or industrial entity, Rashed’s companies are more geared towards consumers and youth and are based mainly on his personal social media following, not traditional B2B or industrial business.
The Belhasa Group Connection: Saif Ahmed Belhasa’s Business Empire
If one’s grasp of Rashed Belhasa is to be understood in full, then it is essential to get an understanding of his father’s business empire. According to BiographyTribune’s profile of the businessman, Saif Ahmed Belhasa was born in 1966 in Dubai, UAE, and founded the now-known as Saif Belhasa Holding (also referred to as Belhasa International Group) in 2001, after having established a previous company (Union Trading) that imported used cars and equipment for power projects.
What Is Saif Belhasa Holding?
Saif Belhasa Holding started its business as a small trading company, but has expanded its operations to a diversified conglomerate that provides solutions in real estate, construction, automotive, technology, education, trading, insurance, investment, and travel and tourism, according to the company’s official website (belhasa.com). According to Business data platform Zoominfo, the organization has over 50 business divisions, annual revenue of $2.7 billio,n and operations in Asia, Africa, and Europe in 2026.
Key Business Divisions Under the Belhasa Umbrella
According to the data provided by the company listed on LEADIQ, the following are some of the subsidiaries and divisions that are part of the Saif Belhasa Holding:
| Division | Sector |
|---|---|
| Belhasa Driving Center / Advanced Motorist / Instructor Training | Automotive training & licensing |
| Belhasa Car Rental / Bus Rental | Vehicle rental services |
| Wasel Vehicle Testing | Vehicle inspection & testing |
| Belhasa Global Exchange | Currency exchange & finance |
| Belhasa Global Tourism & Travel | Travel and tourism |
| Saif Belhasa Real Estate | Property and real estate |
| Belhasa Advertising, Security Services, Metal Industries | Advertising, security, and industrial |
As per RocketReach’s company profile, Saif Ahmed Belhasa has been featured in other rankings, including one of the strongest Arabs in 2013 and a Business Expansion Award for the most successful businesses in Dubai in 2007. He has also been reported to have made philanthropic donations in amounts to the Dubai Autism Center and disaster relief efforts, without wanting to make his personal donations public.
Rashed Belhasa’s “Money Kicks” moniker is separate from his father’s conglomerate, but the family’s long-established network of wealth and business provides the context for his own entrepreneurial efforts.
Boxing Career and Sports Crossover
Recently, Rashed has been branching out into amateur and professional boxing as well as social media and fashion. According to statistics compiled by Tapology, his professional record is:
| Metric | Detail |
|---|---|
| Pro Record | 0 Wins – 1 Loss – 0 Draws |
| Current Streak | 1 Win (amateur/undercard level) |
| Last Fight | February 16, 2024 |
| Height / Reach | 5’10” (178cm) / 78.0″ (198cm) |
| Fighting Out Of | Dubai, United Arab Emirates |
He has boxed in events recorded in the international boxing databases, at welterweight or super-middleweight division, depending on the fight. It’s one of a few other Gulf-region influencers who’ve been doing the same as the crossovers they’ve made into contact sports, which have recently seen a lot of social media exposure in spite of them being beat-up.
Being a part of boxing, therefore, is just the latest development in the evolution of Money Kicks’ personal brand, which has, up till now, been focused on sneakers and lifestyle vlogging.
Net Worth: What We Actually Know
Rashed Belhasa’s personal net worth is hard to verify from financial disclosures, as he is not a listed company executive, and varies considerably according to sources. According to TheCityCeleb, his personal net worth is estimated to be around $7 million, whereas Gulf Good News estimates it to be between $3 million and $4 million, both of which are due to his revenue from YouTube ads, brand endorsements, and his KA-1 and Sprayground businesses.
His father, Saif Ahmed Belhas, is estimated to have a net worth of $2.2 billion, a figure that was cited by the biography site TheOpinionatedIndian on a list of the richest Arabs of 2019 and is linked to Saif Belhasa Holding’s extensive conglomerate, not Rashed’s personal business activities. Readers must not confuse the size of the conglomerate fortune of his father with the son’s much smaller, independent media enterprise.
Lifestyle, Public Person, and Notable Incidents
For years, Rashed has been reporting on a lavish lifestyle, whether it’s about high-end vehicles, shoe collections, or fun family activities. At the time, Rashed told Khaleej Times that his team had been notified that he had been kidnapped with a ransom demand of $2 million, after they made their location public on social media, in his video. Since then, he has been quoted as being more careful with sharing his location when traveling overseas.
His TikTok has mostly included lifestyle videos, boxing promotion, and sporadic glimpses of his personal life, and a few videos on the platform highlight that he has decided to keep his wife out of his videos for privacy, but rather just in the background.
From a public point of view, Rashed’s channel has a lifestyle-heavy focus, mixed with some real-life incidents and a few personal disclosures, making it far more relevant than it ever was with just an occasional sneaker video.
Why Rashed Belhasa Still Matters in 2026
Rashed Belhasa has been a pivotal reference point for two concurrent debates in the UAE that have been discussed for over a decade since he launched his channel: the early social media success story of the UAE and the visibility of the Emirates’ big business families, like the Belhasa. His journey from vlogs on a pair of sneakers to a streetwear label to a boxing ring shows the parallel, individual media creations of second-generation family members in the Gulf who don’t just enter the family empire.
In the Money Kicks case, it’s an interesting illustration of how personal branding and family business can collide in the UAE; whether his own businesses grow or his boxing career, he will leave a legacy behind to continue his brand. If you are studying Emirati influencers or the Belhasa Group’s impact overall, Rashed Belhasa’s profile is at the heart of it.
Also Read: Sheikh Hamdan Biography: Age, Wife, Children, Career & Net Worth 2026
Frequently Asked Questions
Who is Rashed Belhasa (Money Kicks)?
YouTuber, entrepreneur, and amateur boxer Rashed Belhasa was born and raised in Dubai, UAE.
When was Rashed Belhasa born?
Rashed Belhasa was born in Dubai, United Arab Emirates, on January 5th, 2002.
Who is Rashed Belhasa’s father?
His father is the founder and chairman of Saif Belhasa Holding (Belhasa International Group), Saif Ahmed Belhasa.
Is Money Kicks related to the Belhasa Group business empire?
Yes, he’s part of the founder of the group, but his companies are not part of the conglomerate, such as KA-1.
How did Rashed Belhasa become famous?
In 2013, he started his YouTube channel “Money Kicks”, presenting his sneaker collection, and has since become famous.
What is the Money Kicks YouTube channel about?
The channel includes sneaker, celebrity interviews, luxury cars, and lifestyle vlogs.
How many YouTube subscribers does Money Kicks have?
The Money Kicks channel has had over 3.8 million subscribers as of 2026.
What businesses does Rashed Belhasa own?
He was the founder of KA-1 streetwear and worked with Sprayground on a backpack collection.
Does Rashed Belhasa box professionally?
Yes, he has never won any of his professional boxing matches, has not lost one, and never been knocked out, according to Tapology.
What is Rashed Belhasa’s net worth?
These are unconfirmed and unofficial estimates, and depend on the source, but they range from $3 million to $7 million.
What is Saif Belhasa Holding known for?
It’s a multi-business conglomerate in the UAE with more than 50 business divisions in various sectors such as automotive, real estate, travel, and trading.
Did Rashed Belhasa face a kidnapping threat?
On a trip to London in 2022, he spoke of an “in the public” location sharing that was followed by a threat of kidnapping for ransom.
